Position title
Marketing Leader
Description
Marketing Leader (feed qualified leads and prospective customers to Sales; develop and execute content, inbound and social media marketing strategies).
Marketing directors are responsible for their company’s marketing and communications strategies, as well as overall branding and image. They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyse the market and competitors. They guide a marketing department, including the work of marketing managers. Marketing directors are most commonly employed by private sector companies but they can also work for charities and public bodies.
Responsibilities
Usually, a marketing director will:
- Plan and execute a marketing strategy for the organisation and for new and existing products or services
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
- Guide the day-to-day activities of the marketing team and marketing manager
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organisation’s social media presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
- Identify new business opportunities
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials
Qualifications
- Strong project management and people management: You will oversee the marketing department and guide its day-to-day operations, so you’ll be recruiting, supervising and mentoring members of the marketing team.
- Leadership and influencing: The role of a marketing director is a creative one, so it’s crucial that you present yourself as a good communicator. You will often report directly to the chief executive and portray your vision and ideas to the executive team. You will also be leading and directing the work of others. Being a marketing director also involves constant networking and representing your organisation to outsiders.
- Data analysis: The role calls for continual analysis of market trends and the positioning of competitors. This analysis provides the foundation for marketing strategies. Much of this analysis is done by drilling down into data around customer behaviour and experiences, so you need to be up to speed on these techniques.
Job Location
Las Vegas, USA, Las Vegas, Nevada, 88901, USA
Working Hours
8 AM to 5 PM
Date posted
April 23, 2021
