Growth Leader (define company’s growth plan, coordinate and execute growth programs, optimize the revenue funnel, and develop data systems).
A growth manager is responsible for identifying a company’s growth opportunities and managing its team’s effort to fill in these opportunity gaps. The growth manager sets goals and leads the efforts to reach these goals.
If you've achieved product-market fit, the next step is to pursue growth that has a foundation of longevity based on the entire customer lifecycle.
Hiring a growth manager, who is often the first growth-dedicated employee of a company, is the best way to ensure that you’re planting your company on solid ground. A successful growth manager will work tirelessly to find creative ways to drive acquisition, engage users, and retain customers.
Even though the characteristics of your ideal growth manager are determined by your company’s particularities, there are a few traits that you should look for when evaluating candidates. Successful growth managers present the following characteristics:
Experimental mindset. Growth managers’ enthusiasm about testing hypotheses must motivate engineers, designers, and product marketing people to implement experiments.
Experience taking action based on data. Data is the fuel to a company’s growth, so being able to attribute meaning to data is key for the growth manager’s success.
Experience working with cross-functional teams. Growth needs multiple people with different expertise, so the growth manager must understand how to integrate efforts.
Broad knowledge of marketing. The ideal growth manager has a T-shaped type of knowledge, which means having a broad understanding of many topics that range from SEO to paid advertising to Google Analytics to landing page design, then deep knowledge in one or two.
Product management knowledge. Understanding how the users interact with the product is a big part of the growth manager’s job description.
